L’Oreal Paris and Vogue have set out to make age discrimination a ‘Non-Issue’ by publishing an entire issue dedicated to women over the age of 50. With 40% of all women being over 50 – and only 15% represented in media – it’s no wonder many women in this segment feel invisible. And that’s bad for business. However, these two trendsetters have clearly seen the light. The ‘Non-Issue’ was more successful than the regular September Issue (with Rhianna on the cover) and brought in 40,000 new readers in just 2 weeks. Looks like the New Old is suddenly in fashion. Isn’t it time you got hip to this trend? #https://lnkd.in/fNybZgj
