According to the Jan/Feb 2020 CEO Magazine, the global New Old segment is set to spend US$15 trillion annually, starting now! The article puts forth that from career to cultural expectations, business leaders and consumers over 50, 60, and even 70, are redefining the meaning of age. So what opportunities will the New Old open up and how will baby boomer activism impact the workplace? Check the article out: https://www.theceomagazine.com/business/management-leadership/age-career/attachment/50-is-the-new-40/