Yeah, you know who these guys are. They’re probably working on your business, tech obsessed, marketing by selfie-stick and struggling to relate to Australia’s most profitable target market: The New Old. Great article from Medium on marketings’ collective obsession with young people and ‘what’s next’ to the detriment of business growth. Clearly Ageism is rife in advertising and marketing … and it’s time for the industry to grow up. What’s next? How about, what’s now? And that’s the New Old. #https://lnkd.in/fpr6bQS
