Money follows culture; it doesn’t like to lead culture, as that is far too risky.
However, in a great article, supplied by Ageist, www.weareageist.com, they point out that when there is a shift in the culture, capital will naturally sense this and look to participate.

And thats where new VC fund, Primetime Partners https://lnkd.in/gZcpak8, come in. Their mission is to support organisations that create meaningful new products, services and experiences in the under-served, trillion-dollar global sector of Ageing.

They know today’s culture is changing – and its getting older. The key is tapping into who this new/old market really is? What are they doing? Why are they different? What do they need now, and what will they need in the future? Because, simply, there’s a buck to be made here.

As Frank Zappa knew in ’68, it sounds cool to be culturally connected … but really, they’re only in it for the money.