Hey Retailers! Times are tough enough without ignoring one of the wealthiest cohorts in the country. Here’s a great article from Lustre on how you can talk successful 50+ women into buying. And, according to Lustre, it’s not that hard. Just show them looking good, doing fun, smart things with whatever you’re selling. Well, that’s certainly a start.

https://www.lustre.net/home/2017/6/16/u4f3gx3uvde028z4wfehdyk3by2t9c-7shnr-f3g4m